Avina proposes ideas for a new economy during the Rio+20 conference

The Forum on Social Entrepreneurship in the New Economy was held from June 15 – 17,  2012, in Rio de Janeiro, Brazil, at the United Nations Conference on Sustainable Development (Rio+20). This was part of the Rio+20 initiative, Humanidade 2012, held at the Forte de Copacabana.


The Forum was organized jointly by Fundación Avina, Ashoka, Skoll Foundation and the Roberto Marinho Foundation. Support for the event was also provided by the Inter-American Foundation, the Rockefeller Foundation and the Arapyaú Institute.


The Forum on Social Entrepreneurship in the New Economy offered a variety of experiences aimed at inspiring a change in practice among consumers, businesses, civic associations and governments. Experts from all over the world came together to exchange ideas and practical solutions that offer new perspectives and concrete examples of the emergence of a new economy based on sustainability. The event also recognized the critical role that social entrepreneurs paly as they seek to unite society, nature, ethics and the economy as the foundation for sustainable development. The Forum was a call for entrepreneurs from across all sectors and citizens committed to today’s social and environmental challenges to participate in the debate, deepen their knowledge and contribute with their experience regarding the proposals presented.



Watch Avina’s video about the Forum on Social Entrepreneurship in the
New Economy.

Discussion during the first and second days of the Forum included themes such as: “Empathy and Caring: Paradigms for a New Civilization,” moderated by TV Globo Brazilian journalist Renata Ceribelli, with panelists including theologian Leonardo Boff, Colombian philosopher and educator Bernardo Toro and sociologist Anamaria Schindler; the “Transition to a New Economy” panel discussion, moderated by economist and sociologist Ricardo Abramovay, and featuring Marina Silva, Tim Jackson, Brooke Barton and Eduardo Giannetti da Fonseca; and “Business Models for the New Economy,” moderated by Brazilian economist and commentator, Ricardo Amorim, with panelists  Carmen CorreaLuiz RosMargot Brandenburg and Valeria Budinich.


The third day’s agenda included “Social Entrepreneurship and Technologies for Collaboration,” with panelists Ellen Miller, Michel Bauwens and Silvio Meira, and “Sustainable Cities: Opportunities for Social Entrepreneurs,” with panelists Boaventura de Sousa SantosJavier Maroto and Oded Grajew.


Photo: Soledad Sandoval

Luiz Ros of IDB, Margot Brandenburg of Rockefeller Foundation, Carmen
Correa of Fundación Avina, and economist Ricardo Amorim during the
“Business Models for the New Economy” panel discussion.

In addition to panel discussions, workshops were offered during the three-day Forum to tackle issues such as access to water, energy, mining, climate change and platforms for social movements, among others.


During the event, Ricardo Abramovay presented his book, “Muito Além da Economia Verde” (Far Beyond the Green Economy), inspired by a report on the new economy commissioned by Avina. Cultural activities included a concert by the Recycled Instruments Orchestra of Paraguay and the play, “Mobilization for Diversity”, performed by the theater troupe, Os Inclusos y os Sisos.

After closing the Forum on Social Entrepreneurship in the New Economy, former Fundación Avina chief executive and current chairman of the Board of Directors, Sean McKaughan, joined  Assistant Secretary-General for Policy Coordination and Inter-Agency Affairs at the United Nations Department of Economic and Social Affairs, Thomas Stelzer, Mathis Wackernagel of the Global Footprint Network, and ECLAC Executive Secretary Alicia Barcena, in the debate, “Latin America: The Green Continent and its Comparative Advantages in a Scenario of Scarcity”.  

This event was part of a series of debates about the Amazon region organized by the Forum Amazônia Sustentável (Sustainable Amazonia Forum) held at Rio’s Maria Clara Machado Municipal Theater.
During the three days of the Forum, 4,550 people participated in six panels, 16 workshops and two cultural events. Of the total of 24 activities, 19 were coordinated by Fundación Avina.